text of monographs

The logistics approach in the strategic management of innovative development of the corporate enterprise(2017 рік)

The managing mechanism peculiarities for corporate enterprise processes flow has been defined. The organizational support for this mechanism has been developed. The scenarios of the strategic enterprise behaviour in the logistics functional areas have been substantiated by using the result of flow management assessment. The procedure for mutual reconciliation of the corporate enterprise flow processes has been developed. The features of the innovation activity organization through the corporate enterprise streaming presentation is defined. The methodical approach to the corporate enterprise resource strategy parameters substantiating has been formed.

ISBN 978-966-676-762-5

The сompetitiveness of an industrial enterprise production (2017 year)

Монографія являє собою дослідження теоретичних та практичних проблем управління конкурентоспроможністю продукції у тісному взаємозв’язку зі змінами кон’юнктури ринку та маркетинговою стратегії. Розроблено процедуру визначення рівня конкурентоспроможності продукції та науково-методичний підхід до обґрунтування керівних впливів системи управління нею. Суттєву увагу приділено розробці рекомендацій з підвищення ефективності використання маркетингового інструментарію в системі управління конкурентоспроможності продукції. Рекомендовано для вчених-економістів, викладачів, аспірантів та студентів, фахівців підприємств, а також тих, хто цікавиться проблемами конкурентоспроможності продукції та маркетинговою стратегією.

ISBN 978-966-8177-75-0

The accounting information consolidation for the management of enterprises and their associations (2016 year)

The holistic view of the consolidated accounting and analytical information implementation by management of enterprises and their associations is submitted. To achieve this, the generally accepted approaches to accounting are enriched with the latest advances in related fields of science. The conceptual bases for the system of consolidation of accounting information formation are grounded within the architectural framework of enterprise business process modeling. The theoretical and methodological provisions of the accounting paradigm transformation have been improved. The influence of economic activity types on the process of information consolidation within the enterprise management is investigated. Recommended for researchers, professionals, graduate students, practical workers and university students of economics.

ISBN 978-966-8354-18-2

Enterprise material and technical base development management organizing (2015 year)

The monograph is dedicated to the theoretical and methodical substantiation for enterprise material and technical base development management. The categorical basis of the research has been determined, conceptual provisions for set-up of the enterprise material and technical base development management have been elaborated and the ontological model of the corresponding management mechanism has been offered. The relevancy of consideration of the enterprise material and technical base development potential as a milestone for the elaborated mechanism has been confirmed. The integral assessment of such potential has been offered to be made based on using the hierarchic model of fuzzy logical conclusion. The orientation for potential has allowed substantiating the parameters of the enterprise strategic behavior in the field of development of the material and technical base elements.

ISBN 978-966-8354-18-2

The marketing management of machine-building cluster enterprises activities organizing in the context of globalization(2015 рік)

The monograph is devoted to the development of theoretical propositions as well as scientific methods of marketing activities of machine-building cluster enterprises’ organization. The basis of the work is hypothesis about cluster presentation as multi-level environment where the interests of geographically isolated entities harmonizing and the corresponding direction of marketing organization activities to ensure such harmonization. As a disclosure this hypothesis the conceptual positions that match the principles and steps of the proposed marketing organizational activities was grounded. Technology estimation of marketing potential of the enterprise which assumes estimation of the level of strategies compliance is improved.

ISBN 978-966-400-360-2

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