Text of Article VAK

The accounting and analytical support architectural and ontological modeling for the enterprise's business processes management ( Bibliography: Пилипенко А.А., Халліфах А.М. Архітектурно-онтологічне моделювання обліково-аналітичного забезпечення менеджменту бізнес-процесів підприємства. Бухгалтерський облік як наука; від основ до наукової картини світу : колективна монографія. К.: Центр учбової літератури, 2021. С. 165-182. )

The logic of linking accounting with requests from the decision support system within the business process management has been defined. The necessity of ontological and architectural modeling integration has been proved. As a result of this integration, analytical practices fit into the corporate architecture and are associated with the enterprise accounting system elements. The ontology formation helps implement the current requirement in management practice to expand the analytical capabilities of accounting information. It has been substantiated that the starting point for forecasting accounting indicators should not be the corresponding indicator of the previous period, but the order of accounting for business transactions, which lead to this indicator formation.

Пилипенко А.А. Формування механізму контролінгу в управлінні інноваційним розвитком потенціалу підприємства [Formation of the controlling mechanism in the management of innovative development of enterprise potential] / А.А. Пилипенко, А.О. Литвиненко // ScienceRise. – 2015. – Том 11. – №1(16). – С. 21-27

The article presents the guidelines for the formation of the controlling mechanism in the activation cycles of innovative activities and the formation of the development programs of the enterprise potential. It is offered understanding the development potential and proved grouping of controlled performance, taking into account the level of innovation ability of the enterprise. It is presented the strategic matrix of determining the composition of performance, determination of monitoring parameters and aspects of controlling mechanism.

Пилипенко А.А. Формування стратегії стійкого розвитку інтегрованої структури бізнесу в умовах кризи [Formation of sustainable development strategy of integrated business in crisis conditions] / А.А. Пилипенко, І.В. Ялдін // Глобальні та національні проблеми економіки. Електронне наукове фахове видання. – 2015. – №5. Режим доступу до журналу: http://www.global-national.in.ua/pro-zhurnal 

The article contains the methodical approach for forming the strategy of integrated business structure sustainable development. This methodical approach is based on the matrix methods of portfolio analysis and scenario modeling. In the article we consider the integrated business structure as association of independent enterprises with forming of special institutional environment. As the bases of the integration process we propose to use the enterprise competence. Such competence integration we using also as the base for the global strategy of integrates structure sustainable development forming. We have shown that only consolidated pool of competence formation provides for the strategy of integrated enterprise development sustained and anti-crisis nature. In the same time, as a condition of integrated enterprise stability maintaining we propose to create the system of competences implementation which lay in that pool. Thus, the peculiarity of authors’ proposals is based on using the integration and cooperation process of industrial enterprise as a form of coordinated counteraction to crises. As part of this proposal we proved the relevance of pairwise correlation of integrated entities strategies participants. In the article we propose to create two strategic matrixes: «the level of cooperative relations development – the degree of enterprises goals aligned» and «competitive strategy of first integrated business structure participant – competitive strategy of second participant». By using this matrix we systematized the factors of consolidated development of integrated enterprises strategy. Also we developed the situational approach to determine the level of complementarity of competence. In this point of view we substantiated the logic of scenario approach using for integrated business structure anti-crisis strategy formulation. The article contains the appropriate algorithm of such situational approach using.

Пилипенко А.А. Розвиток технології оцінювання маркетингового потенціалу промислового підприємства через рівень його стратегічної відповідності [The technology of industrial enterprise marketing potential evaluation development by calculating its level of strategic relevance] / А.А. Пилипенко, К.М. Березовський // Економіка: реалії часу. Науковий журнал. – 2014. – № 6 (16). – С. 6-20. – Режим доступу до журн.: http://www.economics.opu.ua/files/archive/2014/n6.html 

The article is deals with technology of industrial enterprise marketing potential evaluating. This technology is based on the level of enterprise strategic compliance identification. The author's approach provides the consideration four main areas of enterprise strategic compliance. In addition the article proves the relevance of establish causal links between defined areas of strategic compliance. As these areas we have appear the internal, external, synergistic and compensatory strategic compliance. The article is given the approach for quantification the levels of enterprise strategic compliance using the proposed system of linguistic variables. These variables are describing one or other areas of enterprise strategic compliance. Herewith, the numbers of displayed lines of strategic compliance are determined by the parameters of enterprise activity. The selection of these parameters is based on the result of enterprise differentiation by using such parameters as business performance or marketing budget volume. In addition, the article contains recommendation to determination of integral index for one of the areas of enterprise strategic compliance. This integral index is based on comparison of quantitative and qualitative indicators. The article offer how the calculated value of this integral indicator is using in the system of enterprise marketing management as the lever of management influence.

Пилипенко А.А., Березовський К.М. Вибір конкурентоспроможної форми маркетингового управління як складової організації стратегічного менеджменту підприємств та інтегрованих структур бізнесу [Choosing the competitive forms of marketing management as a part of enterprises and integrated business structures strategic management organization]. Економіка розвитку. 2014. № 2. С. 82–90

The theoretical rationale is provided for the development of organizational and structural support for marketing management of an industrial enterprise that functions in a globalized economic environment. The essence and components of the concept of marketing management are considered. The typology of forms of marketing management was conducted, which was agreed with a set of marketing mix strategies of an enterprise and the selection of lifecycle practices. Peculiar enterprise lifecycle practices were substantiated for several forms of marketing management. The differences between marketing management functions implementation were determined for different management forms. The specifics of implementation were identified and options were recommended for strategic action as to marketing management change.

Pylypenko A.A., Duda O.V. Organization of cluster structures potential development management with balansed scorecard tools// Economics of development . – 2012. – №2. – С. 25 – 32

Relevance of forming clusters development management contours used as their available potential development level management levers has been proved. The approach to representation of cluster structures as a system of atomic elements has been offered. The theoretical and methodological grounds of approach to the multiagent modeling of business entities interactions. These entities are involved in several chains of value creation. Cluster structure is represented as logistic chains aggregate. Balanced scorecard system and viable systems model have been chosen as tools of management organization.

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